20+ years of brand & commercial experience for the brand communication consultancy, consumer goods, travel and hospitality industries;

Former Marketing Director at Merlin, responsible for product management, marketing management, public relation management, and market development for Merlin's midway attractions, including Madame Tussauds, SEALIFE and LEGO Discovery Center;

Strategic counselling on market research, marketing, and communications for Ministry of Tourism - Republic of Maldives in China.

In charge of promoting the European Union agricultural food and beverage products in Thailand, Indonesia and South Korea and currently for China.

Former Marketing Director at Lindt & Sprüngli Asia Pacific;

Strategic counselling on market research, marketing, and communications for global brands such as Remy Cointreau, Pernod Richard, Intel® Education, Kodak Alaris in Asia.

15+ years of planning and management experience in the Internet and wireless Internet industry, good at promotion and realization in the field of copyright.

Served as the general manager during 2019 to 2021 for Nanjing Yunyou, in charge of the operation, promotion and profit management of music and animation on vendors', douyin, kuaishou, and other internet platforms.

Served as the founder and CEO during 2017 to 2018 for Beijing Zhongyu.

Served as the VP during 2014 to 2017 for Hong Kong (Stock) Yunyou Group, in charge of its game release, distribution, investment and management.

Served as the general manager during 2010 to 2014 for Zhongchang Yineng Music and for Beijing Huasheng Fenglin Music. In 2010, led Zhongchang Yineng Music becoming the exclusive music partner for Guangzhou Asian Games, successfully producing and promoting the album for Asian Games, winning great fame for both the album and the company.

Served as the general manager and CEO during 2008 to 2010 for Huayou Jinxinzi Records, producing music ranking top 3 within the domestic billboard for 3 consecutive years.

20+ years of experience in tourism with expertise in marketing and operations across theatres, shows, resorts, theme parks, hotels, and large-scale sporting events.

Served at Melco Resorts & Entertainment, overseeing City of Dreams, the House of Water Dancing Show, and other attractions;

Served at Venetian Macao, managed integrated marketing of the Hotel and other performances;

Served at Wanda Group, responsible for the opening, marketing & sales, and operations for multiple projects, including Han Show.

Served Metro AG China and Amway China on retails management, government relations and CSR system establishment before joining Merlin Entertainments.

Served Madame Tussauds Shanghai in 2006, in charge of official launch, marketing, business development, and celebrities relations maintenance & management in mainland China for the site in Shanghai, Wuhan, Beijing, and Chongqing.

During her service at Merlin Entertainments, Freya established the Tussauds celebrity database, essentially strengthening the celebrity relations for Tussauds Asia and Tussauds Global, covering the fields of Science, Government, Arts, Entertainments, and Sports. Freya successfully held several waxwork events, including the global announcement of the waxworks for Barack Obama and Lady Gaga, curating the waxwork for Hunan TV host He Jiong. The team boosted the brand awareness of Madame Tussauds Shanghai by 95+%, ranking championship of EBITDA for 2 consecutive years.

During the service at Amway, Freya established the CSR project system for Amway East China, and held 150+ events, successfully planning and executing of well-known projects such as the Arctic and Antarctic scientific expedition sponsorship activities, Hand in Hand National Children's Charity Project, Nutrilite Vitality Health Run, etc. She enhanced the reputation of Amway (China) in China. She was also in charge of the maintenance and expansion of high-level government relations such as Shanghai's industrial and commercial affairs, public security economic investigation, consumer rights protection committee, Shanghai Charity Foundation and Shanghai Women's Federation.

30 years of experience in the tourism industry, with senior management experience at 3 Fortune 500 companies;

Entrepreneur with extensive experience in the internet, cultural tourism, and investment sectors;

Former Vice President of Alibaba Group's Fliggy Sector & International Business Sector;

LP of TXD Ventures.

Former Vice President & CEO of Shanghai Jinjiang International Travel Co., Ltd. and COO of Shanghai Jinjiang Online Network Service Co., Ltd.

Great achievement in construction of integrated E-commerce platform (Travel+Retail), innovative O2O application of smart tourism and big data analysis system.

Established during 2005 to 2010 the global distribution platform for Jinjiang Hotel, through which synchronises the room status, pricing, and order status on both hotel management system and OTA platforms, such as Expedia, Booking.com and Ctrip.

Established during 2011 to 2015 the membership system for Jinjiang Hotel, and boosted the member number from scratch to 180 million.

Participated during 2015 to 2018 in the mergers and acquisitions and system integration for Jinjiang Groups with Louvre Hotels Group, Carlson Companies, Plateno Hotel Group, Vienna Hotel Group, increasing the number of hotels under the group from 1,000 to 10,000.

In charge during 2019 to 2021 of core project for Shanghai government: established the app and mini programme“TravellingSH”, which got over 10 million users in less than 3 years.

Member of the Taiwan Democratic Self-Government League (TDSGL) and the Communist Party of China (CPC). Serves as a Standing Committee member and Deputy Secretary-General of the Wuhan Committee of the Chinese People's Political Consultative Conference (CPPCC), Vice Chairperson of the TDSGL Wuhan Municipal Committee, and Vice President of the Wuhan Federation of Taiwan Compatriots.

20+ years of management experience in high-tech enterprises, and 10+ years of experience in project investment and operational management.

Responsible for business development, and government relations. Extensive experience in collaborating with governments at all levels and enterprises on project cooperation.

Senior expert in cultural tourism operation, with 20+ years of expertise, spanning full-chain tourism management, tourism product and event planning and innovation, and sustainable tourism development.

Formerly served Merlin Entertainments Group as Site General Manager. Spearheaded strategic operations of the group’s several iconic international attractions in China, including Madame Tussauds Shanghai, SeaLife, and the Dungeons. Responsibilities encompassed: daily operations management of both single sites and multi-site attraction clusters; planning and executing the 5-year development blueprint for the attractions; risk management and crisis communication; setting, monitoring, and driving key business performance indicators and management initiatives; ensuring consistent delivery of customer service standards and leading teams to provide exceptional guest experiences.

Led the opening of Madame Tussauds Shanghai. Participated in and in charge of organization management, venue construction, project updates, and the development and implementation of family-oriented products. Under the leaderships, the attraction achieved the venue's highest historical performance record to date.

Managed the operation of the Dungeons Shanghai. Successfully navigated operational challenges throughout the 3-year pandemic period and updated and launched multiple live performance offerings.